We answered this question in an interview on BBC Radio York with Jonathon Cowap this morning. Click this link and go to 9 minutes 20 seconds: http://www.bbc.co.uk/programmes/p00lh72b#synopsis
If you can’t access iplayer here’s the recording:
We’re also working hard (or to be more accurate, the generous Naomi Garrett at SeeingThroughFilm is) on a video showing video diaries and onboard footage from the adventure. We’ll stick it up on YouTube as soon as it’s done and embed it here…

Si se recauda dinero para una buena causa y se hace a traves de un evento original . esta justificado sufrirlo y tambien disfrutarlo…
If money is raised for a good cause and it is through an original event. suffer is justified and also enjoy ..
Great, looking forward to it!